Digital Marketing

Digital Marketing

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

COURSE SYLLABUS

SEO Search Engine Optimization

  • Introduction
  • Analysing Website
  • Keyword Research
  • Title Description
  • Meta Tags Description
  • Meta Tags Keywords
  • Sitemap / Robots
  • Web Master Tool
  • Google Analytics
  • .httaccess
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • PPT Submission
  • Blog Submission
  • Classified / Local Listing

Adword Campaign

  • Introduction
  • PPC
  • CPC
  • CTR

SMO /SMM

  • Ad Campaign on FB
  • Schedule Posts
  • Tags & Tagging
  • Social Network
  • Facebook & Twitter
  • Google+ & Youtube

Technical Software

  • Photoshop
  • WordPress

Eligibiltiy Criteria

10+2 or Graduate

Duration

3 Months / 6 Months